Elena sharing breakfast with her daughter in the mountainsElena beside a red scooter and ivy-covered buildingElena relaxing at a mountain hotelElena with family beside the seaElena and her daughter celebrating in a mountain meadow
Elena sharing breakfast with her daughter in the mountainsElena celebrating beside a mountain poolElena beside a red scooter and ivy-covered buildingElena in a floral dress in the mountainsElena relaxing at a mountain hotelElena relaxing inside a glass domeElena and Joe overlooking the seaElena with family beside the seaElena standing among mountain wildflowersElena and her daughter celebrating in a mountain meadow

THE 30 DAY SELF MADE CHALLENGE

YOU DON’T NEED ANOTHER RANDOM BUSINESS IDEA.

You need to understand what works for you.

30 days to uncover how your strengths, interests, experience, and actual life could come together in something you build for yourself and is meant for you. You will come out excited and hopeful for your future, with clarity that you haven’t felt for years.

Elena smiling in a floral dress in the mountains
Build something that fits the life you actually want.
WAITLIST

BE FIRST TO KNOW WHEN WE OPEN

Join the early list for launch details, first access, and the story behind the challenge.

Elena standing in a floral dress in the mountains
Build something that fits the life you actually want.

TWO DIFFERENT STARTING POINTS. THE SAME FEELING UNDERNEATH.

Elena enjoying tea on a terrace
01

I DON’T KNOW WHAT I WOULD BUILD

  • You want income of your own, but you can’t see what you have to offer.
  • Your interests seem disconnected. Your experience feels ordinary. You may have ideas, but none of them feels clear enough to trust.
  • You’re waiting to feel certain before beginning, and the waiting has started to feel like its own kind of stuck.
02

I’VE TRIED THINGS BEFORE

  • You’ve followed opportunities that made sense on paper. You learned the skill, bought the course, or started the business.
  • Some never took off. Others required a version of you that you couldn’t sustain.
  • Now every new idea comes with another question: Is this really mine, or am I about to start over again?

The shared problem isn’t a lack of options. It’s not knowing which options belong to you.

Elena working on her laptop inside a mountain cabin
Elena working on her laptop inside a mountain cabin

Clarity before commitment.

The 30 Day Self Made Challenge is an identity-shift experience designed to help you understand yourself well enough to make better business decisions.

Over 30 days, you’ll look closely at:

  • What you genuinely want your work and income to make possible
  • The strengths, experience, knowledge, and interests you may be overlooking
  • The patterns behind what you start, what you avoid, and what drains you
  • The ideas and expectations you’ve absorbed from other people
  • What kind of work could fit your energy, responsibilities, and actual life
  • The difference between a skill you need to develop and a way of working you don’t want
  • What you may be ready to bring into the world and test

This isn’t about waiting for a perfect idea to arrive.

It’s about finally having enough honest information about yourself to recognize what deserves a closer look.

GET ON THE EARLY LIST

30 DAYS TO SEE YOURSELF AND YOUR POSSIBILITIES DIFFERENTLY

Your dream life isn’t found in a list of trending business ideas.

Elena in a white dress among horses
  1. DAYS 1 TO 7

    HEAR THE TRUTH

    Before deciding where you’re going, we’ll get honest about where you are. What you want. What isn’t working. What you’re tired of pretending you should want. What you actually need.

  2. DAYS 8 TO 14

    DIG DEEP

    You’ll look beneath job titles and hobbies to uncover the experience, interests, strengths, evidence, and patterns already running through your life. We’ll uncover limiting beliefs that were never yours, conditioning that keeps you stuck, and your bravest vision for your life.

  3. DAYS 15 TO 21

    THE FREEDOM FORMULA

    We’ll go over what every person needs to become truly free and successful, including my own formula for freedom and success that can be applied to any business or dream.

  4. DAYS 22 TO 30

    AWAKEN

    You’ll take what has been uncovered and begin shaping it. You’ll practice letting an idea, message, or direction become visible enough to respond to and learn from. We’ll test the tiny whispers of hope, giving them shape, words, and vision. By the end, you’ll feel excited and hopeful, with a clarity you haven’t felt in years.

You don’t have to commit blindly. You need a direction you understand well enough to test.

Elena relaxing on a couch with her laptop

WHAT BEGINS TO CHANGE

Elena having breakfast overlooking a mountain village

By the end, you won’t just have more ideas. You’ll understand how to choose between them.

  1. WEEK 01

    BE READY

    You will know what to prepare for, how to achieve your dream life, and feel ready and hopeful for what’s to come. You will finally feel excited and prepared for the work you’re about to do.

  2. WEEK 02

    SEE YOURSELF MORE CLEARLY

    You will understand why you’ve had the experiences you’ve had and what they can lead to. You will discover little gems and gifts sitting inside of you that can help you on your journey. You will connect the pieces, see the patterns that derail you, and recognize the conditions where you thrive. You will be able to bring your strengths, interests, experience, and real-world value together into directions worth exploring.

  3. WEEK 03

    UNDERSTAND HOW IT WORKS

    You will understand how others achieve success and how you can get there, too. You will have a clear mind map of what it actually takes and be ready to take those steps.

  4. WEEK 04

    CHOOSE YOUR NEXT MOVE

    You will leave with a clearer filter for what fits, what doesn’t, what deserves your time, and where to go next. You will know what to do now, not only in your work but in your everyday life. You will be able to recognize what aligns with you and what doesn’t, so you can start working on your first few inspired ideas.

Elena and Joe overlooking the sea in SantoriniElena and Joe overlooking the sea in Santorini

BUILD SOMETHING THAT FITS WHO YOU ALREADY ARE.

It means knowing yourself well enough to stop building from comparison.

It means recognizing what is yours, understanding what it will require, and deciding whether you are willing to do that work.

A business that fits you will still ask you to learn, sell, be visible, solve problems, and do uncomfortable things. The goal is not to avoid effort.

The goal is to stop spending your effort becoming good at a life you never wanted.

THE RIGHT QUESTION ISN’T ONLY, “CAN THIS MAKE MONEY?”

IT’S “COULD THIS WAY OF MAKING MONEY WORK FOR ME?”
Elena with her family overlooking the sea
Elena and her daughter sitting together by the sea
Elena and her daughter laughing together in a mountain meadow
Elena laughing with her family on a mountain swing
Elena relaxing in a bright hotel lounge

I’VE BUILT ENOUGH BUSINESSES TO KNOW THAT SUCCESS MEANS VERY LITTLE IF YOU DON’T WANT THE LIFE THAT COMES WITH IT.

“It took me 22 years and all kinds of businesses to understand this. I want to help you see it before you spend years building something that was never right for you.”

ELENA, FOUNDERWORLDSCHOOLING JOURNEYS, DAILY MOM, EVERY AVENUE, MELODY LANE

I’ve built businesses in publishing, travel, education, and other industries while raising my daughter and creating a life with room for family, travel, and more than one version of me.

Some businesses fit me far better than others.

I’ve learned that an opportunity can be real, profitable, and completely wrong for the person trying to force herself into it. I’ve also learned that difficulty doesn’t automatically mean the idea is wrong. Sometimes you need to build a skill. Sometimes the daily reality of the work is showing you something important.

That distinction took me years of building, trying, changing direction, and paying attention to understand.

The 30 Day Self Made Challenge brings those questions to the beginning, before you pour yourself into another direction simply because it worked for someone else.

I didn’t need one more person handing me the “right” answer. I needed a way to understand my own patterns, trust what I saw, and build from there. The 30 Day Self Made Challenge is the process I wish I had when I was trying to figure out what came next.

Elena with her family overlooking the sea
Elena and her daughter sitting together by the sea
Elena and her daughter laughing together in a mountain meadow
Elena laughing with her family on a mountain swing
“It took me 22 years and all kinds of businesses to understand this. I want to help you see it before you spend years building something that was never right for you.”

ELENA, FOUNDERWORLDSCHOOLING JOURNEYS, DAILY MOM, EVERY AVENUE, MELODY LANE

JOIN THE 30 DAY SELF MADE CHALLENGE WAITLIST

Join the waitlist to be the first to hear when the challenge opens and receive the full details.

Elena holding a coffee cup high in front of the mountainsElena holding a coffee cup high in front of the mountains
Elena standing at a mountain resort pool

QUESTIONS YOU MAY HAVE

DO I NEED TO HAVE A BUSINESS IDEA?+

No. The challenge is designed for women who have no idea what they would build, women with too many ideas, women who already have a business but feel unfulfilled or trapped by it, and women who have already tried or built things that never truly fit. You are not expected to arrive with the answer. Discovering what is already in you is part of the challenge.

IS THIS A BUSINESS-BUILDING COURSE?+

This challenge comes before the full business-building process. It helps you understand yourself, recognize what you have to work with, and begin identifying directions worth exploring. This is knowledge you will be able to carry with you for the rest of your life and apply not only to business, but to every decision you make. Once you understand yourself in this way, you can begin to build a business.

Self-Made Way Part 2 then continues into evaluating practical business possibilities for you and helping you build the one you choose. I am considering structuring it as a challenge as well to help more people get through it. Either way, you will have help and support after you finish this challenge.

WILL I KNOW EXACTLY WHAT BUSINESS TO START BY DAY 30?+

You may, but I am not going to force you into choosing a business simply so you can say you picked one by Day 30.

By the end of the challenge, you will understand yourself, what you have to work with, the life you want to create, and the conditions in which you thrive. You will begin bringing your strengths, interests, experience, and real-world value together into business directions that are actually worth exploring.

For some women, one direction may become very clear. Others may finish with several strong possibilities and a much better understanding of what fits, what does not, and what they need to explore next.

The goal is to give you clarity you can carry into every business decision that follows. Self-Made Way Part 2 continues from there by helping you evaluate practical business possibilities and begin building the one you choose.

WHAT IF I’VE ALREADY TRIED SEVERAL BUSINESSES?+

Those experiences are not wasted. They give us something real to examine. You’ll look for patterns in what excited you, what repeatedly drained you, what you may have been forcing, and why certain businesses never felt right even if they looked good on paper. Understanding those patterns can completely change what you choose next.

WHAT IF I’M COMPLETELY NEW TO BUSINESS?+

You don’t need any business experience. We begin with you: what you want, what you already bring, how you want to live, and what you may be overlooking in yourself. The business knowledge can come later. First, you need a better understanding of what you are building from.

WHEN DOES THE CHALLENGE BEGIN?+

Join the waitlist and you’ll be among the first to receive the date and full details when enrollment opens.

Elena in a floral dress in front of the mountainsElena in a floral dress in front of the mountains

COMING SOON

You don’t have to know the business yet.

You don’t need another business idea to copy.

You need a clearer understanding of what is yours, what it could become, and what you’re willing to build.

JOIN THE 30 DAY SELF MADE WAITLIST